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All of the following quotations in this small sample are taken word-for-word from participant feedback. Some names have been withheld on request:
"ACA has the advantage of showing how accounting works visually. We all tend to see problems and relationships more easily visually, so the ACA approach takes advantage of how we learn most effectively. As such, I believe that it is of value to anyone who is interested in understanding how accounting works (from high school students to undergrads to MBAs to business executives)."
Paul Healy, Professor of Business Administration, Head of Accounting & Management Unit, Harvard Business School, USA
"It was so great meeting you and finding out about Colour Accounting. I am still very excited about it – on all sorts of levels. /.../ Colour Accounting continues to amaze me in its simplicity. It makes so much sense – I am still astounded"
Accounting Publisher, Macmillan, February 2010
"That was phenomenal."
Insurance executive, March 2009, Portland, Maine, USA
"Our centre teams are currently rewarded on income only and understandably have never looked at costs of running their centres. We want to change this to be more bottom-line focused. I knew that the finance for non-finance managers training was starting to have an impact when our Mekele centre manager asked whether she could refuse drugs for her clinic which were about to expire, and the Nazaret manager wanted to know to whom she could ask questions about her accounts. That shows that as a result of this training, my team are now thinking about the use of resources, and not just turnover.”
Grethe Petersen, Country Director, Healthcare Organization, Ethiopia, February 2009
"This is the best kind of learning, when you don't realise that you are learning."
Clinic Manager, Addis Ababa, Ethiopia, February 2009
"Why aren't all college courses in the US taught this way?"
Analyst, Morgan Stanley, Baltimore USA, January 2009
"I came to this workshop believing it was going to be 'purgatory' - I was mistaken. The day went quickly and I was never bored. Oh, and I learned heaps!!"
Facility Manager, Director of Nursing, Arcare, Australia
"Use of visuals and interactive nature of course was extremely helpful. This is definitely one of the most useful and helpful trainings I’ve received at KPMG. Every non-accounting major at KPMG should be required to take this course."
Tax Consultant, KPMG, USA
"[Since] I saw "ACA" last Saturday, my head (and heart) haven't stopped spinning! ... When my father and I started our business twenty years prior, we made a good team: he ran the accounting/administrative side of the business and I ran the sales and operations. I never had any desire or saw any need to understand accounting until my father died unexpectedly. Apart from dealing with the personal loss, I had to suddenly take on his role on top of mine. I tried desperately to understand that side of the business but three years later our family company of 20 years went into liquidation. I can only wonder what difference it would have made if I had been through the ACA learning experience. I would urge every small business owner and manager to do this amazing course - in just one day, accounting really did come alive for me."
Mark Kenway, Life After Liquidation, Brisbane, Australia
"I really enjoyed the teaching method. I expected that I would have to take pages of notes, but with the helpful material and interactive nature of the program, I got so much more out of this then just a page full of notes."
Attorney, Public Continuing Legal Education Seminar, May 28th, 2008, San Francisco, USA
"It was apparent that the delivery of the Accounting Comes Alive workshop was enlightening to all who attended regardless of the level of accounting knowledge they had beforehand. Not only was the level of understanding of those with little understanding of accounting principles raised considerably, but also a new way of imparting accounting knowledge to others has been discovered. The introductory simple beginning sessions of the workshop provided a sound reference base which reinforced more complex accounting exercises later in the day and therefore did not lose the interest of the participants. Feedback from participants has been very positive and discussion of accounting concepts with them in the months since has been easier due to the ability to refer again and again to the relevant parts of Accounting Comes Alive to refresh their memory. In addition placing the workshop content in the context of the participants’ working environment has assisted greatly in improving budget preparation and monthly financial management reporting by the participant’s in their own work areas of responsibility. Everyone who has responsibility for Revenue and Expenditure outcomes should attend these workshops."
Bruce Trackson, CFO, Queensland Building Services Authority, Australia"- workwise, invaluable!"
R.O., Insurance Industry Manager, Melbourne, Australia
"This course has now put me "in the know" of accounting and therefore heightens my value as a business professional."
Andrea Lewis PhD, Senior Consultant, HR, Freddie Mac, USA
"I got the same level of accounting proficiency in 1 day as I did after the accounting semester of my MBA. But this time, I really understand it."
Director, Team Leader, Pfizer, New York, USA
"We have made the Accounting and Business Acumen workshop compulsory for all the staff in our [business] unit."
Executive Director, Morgan Stanley, New York
"I have been managing auditors for a Big 4 Accounting Firm and I was so impressed by the conceptual model that captures the full accounting picture it is something that takes months on the job."
Manager, PricewaterhouseCoopers, USA
"I now have a gestalt understanding of how to use accounting to run a business. The way the learning process was structured was incredible. This is not book learning. It's real learning. The day just kept unfolding with more and more concepts!!! It was truly a great experience."
Michelle Klink, PhD, President, One-Two Communications, Washington DC, USA
"I learned more in 12 hours with this course than in a semester of accounting in college. I am no longer confused."
Assistant Director , Public Company Accounting Oversight Board, Washington DC, USA
"ACA makes dull concepts come alive to help get a full understanding of a company's financial story."
E. Policastri, Attorney, Stein Sperling, USA
"I really enjoyed the two-day course and learned a great deal along the way."
Attorney, U.S. Securities Exchange Commission, USA
"This seminar allows those who think less quantitatively to understand accounting better by using other parts of the brain. It provides a good accounting framework that is seldom communicated by CPAs or accounting professors."
Participant, SBA Workshop, Washington DC, USA
"I really want to thank you for you ingenious teaching method. I have used your storyboard/colour method EVERY time i put through journals (which is alot as you know). I have given [my work colleagues] a few giggles when i talk about my yellow and green buckets. It has truly changed my way of doing my job and made it a WHOLE LOT easier. You have left a very strong presence in my mind and will never forget your awesomeness (spent ages trying to think of a better english word to use but that one describes you best!!!) Thanks again."
Administrator, Small Business, Cape Town, South Africa